Pura wasn’t born in a boardroom, but in the family home of parents Guy and Abi Fennell in 2020. Making eco-friendly baby care accessible to all, its high-quality range is also affordable – good for babies, planet and piggybanks. 
Pura’s eco-friendly nappies and nappy pants are multi-award winning, voted for by real parents in the Mother & Baby, Made for Mums and Loved by Parents awards to name a few. They are also Mumsnet-rated and have a 5-star Trustpilot rating.
As good for the planet as they are for bottoms, the EU Ecolabel certified nappies are manufactured in a carbon neutral plant and Pura has replaced non-sustainable materials with lower impact ones - such as organic cotton and a FSC® certified plant-based absorbent core. Pura is a certified B Corp and one of the world’s first carbon neutral baby brands. Determined to drive further change, Pura recently spearheaded the first nappy recycling trial in England with its partner NappiCycle. Switch to Pura and help change the world – one bottom at a time!