Giovanni

Giovanni Eco Chic Beauty is renowned for its use of natural, botanical ingredients, eco-friendly packaging, and advanced formulas. Beyond its product excellence, the brand's dedication to creativity and self-expression makes it a perfect match for the fashion industry. Recognising that hair is an extension of one's personality and style, Giovanni offers a diverse range of products tailored to different hair types and textures, addressing needs such as volume, curl definition, and overall hair health and shine. As a family-owned business with over 40 years of expertise, Giovanni is committed to producing effective, cruelty-free hair care products. Originating from a mission to revamp generic natural hair care, the brand has grown to become the #1 leading hair care line in the United States natural products industry. Giovanni vehemently opposes animal testing and the use of cruelty-derived ingredients, proudly displaying the Leaping Bunny certification on all its products, emphasising its commitment to cruelty-free and vegan principles.